No decision – be it a purchase, a vote, or a major life move – is made in a space separate and apart from the multifaceted context of our lives.
So why does most research pluck consumers out of the rich complexity of real life and expect authentic insight?
The most forward-thinking marketing, innovation, and design comes from an genuine connection between brands and consumers.
We use technology to see your consumers as a whole person who acts differently in different situations. We share their holistic perspective so you can get a real-time understanding about who they are and what drives their behavior.
Contextual and authentic insights make business decisions more empathetic and strategic.
A B2B business unit wanted to understand why two seemingly identical groups of healthcare professionals preferred different brands of a baby care product.
An insurance company needed to understand why consumers weren't using a long-term investment service. Their irrational behavior didn't align with the prevailing wisdom.
A CPG company needed to know which unmet needs across a variety of usage occasions took priority for new production innovation.
“Maybe stories are just data with a soul.”