We partner with clients, big and small, across many industries to find solutions to complex issues. We always bring expertise from our varied exposure to play, allowing us to see things from a fresh perspective.
"Katja and her team bring passion, dedication, and innovative approaches to challenging research questions and have helped us see consumers in a new light, leading to more empathy and more meaningful insights."
- Barry Martin, VP Consumer InSight, Time Inc.
A CPG company wanted to understand why two seemingly identical groups of healthcare professionals preferred different brands of a baby care product.
An insurance company needed to understand why consumers weren't using a long-term investment service. Their irrational behavior didn't align with the prevailing wisdom.
With a number of usage occasions, a beverage company needed to know which unmet needs took priority for new production innovation.