"Katja and her team bring passion, dedication, and innovative approaches to challenging research questions and have helped us see consumers in a new light, leading to more empathy and more meaningful insights."

- Barry Martin, VP Consumer InSight, Time Inc.



segment illumination

A CPG company wanted to understand why two seemingly identical groups of healthcare professionals preferred different brands of a baby care product.

behavior exploration

An insurance company needed to understand why consumers weren't using a long-term investment service. Their irrational behavior didn't align with the prevailing wisdom.

product innovation

With a number of usage occasions, a beverage company needed to know which unmet needs took priority for new production innovation.