“Beacon Insight's approach and insights helped the NAB Water+ team develop a deep consumer understanding that is helping us to unlock ways to innovate, grow, and reach consumers. Additionally, the approach was very efficient and has allowed us to easily brief marketers on the consumer and their water needs, enabling us to be seamless in developing our marketer’s gut and their understanding of the consumer.”

Joe McHugh - Strategy & Insights Director, Water+

Jonathan Rissin - Strategy & Insights Manager, Water+

PepsiCo North America Beverages